Equity & Incentive Design
We help leadership teams design equity and incentive structures that reward impact and drive retention – without unnecessary complexity.
Why Equity & Incentive Design Matters
Equity and incentive plans shape culture and commitment as much as they shape ownership. Poorly designed systems lead to confusion, resentment, and misaligned behavior. Veltria helps founders and executives define fair, strategic frameworks that balance motivation, retention, and investor expectations – without offering legal or tax advice.
Problem & Solution
The Challenge
Startups and scale-ups often create equity or bonus schemes on the fly. Over time, this causes misaligned expectations, inequity, and complex cap tables. Leadership and investors alike lose clarity on who's rewarded and why.
The Solution
Veltria brings strategic clarity to incentive design by connecting ownership and performance to long-term business outcomes:
- Define purpose and principles for equity and incentive programs
- Identify which roles merit ownership vs. performance-based rewards
- Design transparent vesting and performance criteria
- Align incentives with company stage, cash flow, and growth priorities
Target & Context
Who It's For
- Founders structuring or revisiting cap tables and employee options
- Executives building leadership or team incentive systems
- Investors advising portfolio companies on retention and alignment
Where It Applies
- Early-stage startups formalizing first option or phantom share pools
- Growth companies restructuring equity after funding rounds
- International or remote teams needing standardized reward logic
When to Apply
- Before or after major funding events
- When revisiting retention and leadership commitment strategies
- Ahead of hiring senior leadership or granting new equity awards
Outcomes & Deliverables
Results
- Transparent incentive systems aligned with company performance
- Improved leadership retention and long-term motivation
- Reduced cap table confusion and investor tension
- Stronger link between strategy, ownership, and accountability
Deliverables
- Incentive design framework (roles, logic, and metrics)
- Equity and reward mapping across company structure
- Draft performance–ownership matrix for internal discussion
- Guidance for coordination with legal and financial advisors
Ready to Get Started?
Contact us to discuss how Equity & Incentive Design can help your organization achieve its goals.
Contact Us
Reach out to discuss how Veltria can support your international business objectives.
Contact Information
Company
Veltria Advisory & Holdings Ltd
Address
306 Victoria House, Victoria, Mahé, Seychelles
Phone
+44 7414 218455Connect With Us
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